This reminds me a lot of Ryan Holiday's book, Trust Me, I'm Lying: Confessions of a Media Manipulator. Except that is it something that happens via automation

This reminds me a lot of Ryan Holiday's book, Trust Me, I'm Lying: Confessions of a Media Manipulator. Except that is it something that happens via automation rather than through methods listed in the book. Still the book is a good read if just to get acquainted with how one can manipulate media in this day and age.