Regarding 2, Google has started penalizing these popups, at least for mobile users. https://webmasters.googleblog.com/2016/08/helping-users-easily-access-conte

Regarding 2, Google has started penalizing these popups, at least for mobile users. https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html https://webmasters.googleblog.com/2016/08/helping-users-easi...