Exactly. The marketeers and Growth Hackers won the battle. That discussion around engagement was even had amongst RSS advocates when it came syndicating the fu

Exactly. The marketeers and Growth Hackers won the battle. That discussion around engagement was even had amongst RSS advocates when it came syndicating the full-text vs a summary (really,the lede) of a post/article. Anybody looking to monetise attention should be focussed on email.