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Oh? Why do CRMs need customization? In what ways, do you think?
by odonnellryan 10y ago
Oh? Why do CRMs need customization? In what ways, do you think?
- bshimmin 10y agoWell, as a minimum, you might want to be able to customise the fields that define an entity, the relationship between different entities, and the workflows and processes that those entities may use to interact with one another.
- arethuza 10y agoThe sales and customer services parts of organisations are often pretty fluid - lots of requests to add new fields to collect new bits of data and there is often a lot of pressure to get these changes done yesterday. Applications like Salesforce and MS Dynamics CRM are pretty much platforms for building applications as much as CRM applications - indeed in both cases you can license them in ways where you get the flexibility of the platform without access to the standard CRM entities.
- odonnellryan 10y agoInteresting! I wonder if there is a market for kind-of a simple CRM: but then I suppose you'd be selling the method, not the software.
- maxxxxx 10y agoI have worked in this space for a while and the typical users of CRMs won't accept a standard method. If you come up with a method that works for all companies you can go into sales training, write a book and become rich beyond your imagination :-). Skip the writing software part because that will be easy.
- odonnellryan 10y agoI'm sure!
- kapauldo 10y agoDo you mind sharing where you work and would you be free for a phone call to give me some advice on a product?