I suspect that the 99% number is a reflection of "unique number of fake content objects" rather than "number of times all fake content objects were shared or vi

I suspect that the 99% number is a reflection of "unique number of fake content objects" rather than "number of times all fake content objects were shared or viewed". Also, since we all have a tendency to build our intuitions through confirmation bias it's best to discount our anecdotal intuitions since they may not align with the actual numbers.