It is optional for now while they get things in place to follow T-Mobile and introduce a plan where this is the default and you have to pay more to unlock highe

It is optional for now while they get things in place to follow T-Mobile and introduce a plan where this is the default and you have to pay more to unlock higher quality video. Then you remove plan with the free unlock option or just increase its price to make sure to instead ARPU to the desired level. Classic boiling of the frog and T-Mobile is a glimpse into the future of where at&t is going with this.