This move seems pretty pro-consumer (even if ATT did it for their own benefit). Data caps on wireless transmission (not fiber to your house) are a technical re

This move seems pretty pro-consumer (even if ATT did it for their own benefit). Data caps on wireless transmission (not fiber to your house) are a technical requirement. There's only so much bandwith space, and it's being demanded more than ever before. So, carriers create incentives to use less data, including data caps/limits. If grandma wants to watch House of Cards on her phone, she might not realize that, for whatever reason (poor reception, the power cable fell out of the router, etc), her phone switched over to 4G. This will protect users like her from using up ALL her data at once.