"There are these developers who just made an awesome web app or something. It's really great but there is a problem. Noone knows about it. But they have a solut

"There are these developers who just made an awesome web app or something. It's really great but there is a problem. Noone knows about it. But they have a solution for that problem. They buy some 'promotion'." Buying recognition is nothing new in tech. "Our startup spent its entire marketing budget on PR: at a time when we were assembling our own computers to save money, we were paying a PR firm $16,000 a month. And they were worth it." Read this article, "The Submarine" ~ http://paulgraham.com/submarine.html http://paulgraham.com/submarine.html