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In the past, I was responsible for analytics around a decision to autoplay or not autoplay videos on a media site. The site did both mobile and desktop videos.
by emidln 10y ago
In the past, I was responsible for analytics around a decision to autoplay or not autoplay videos on a media site. The site did both mobile and desktop videos.
* voluntary customer feedback was universally negative
* bounce rate decreased substantially (around 40%)
* total interactions with the page increased almost 3x (clicks on significant UX elements such as like/subscibe/additional video plays)
* interactions for those using some form of adblock stayed the same (presumably these people also had an autoplay off plugin)
In summary, what users say they like and what they actually like are wildly different. The average user seemed to engage more when we removed the burden of first interaction.
*We did eventually kill autoplay, but only so we could have a consistent experience between YouTube and non YouTube videos (YouTube took efforts to stop counting autoplayed videos for advertising purposes).
- CamperBob2 10y agoIn summary, what users say they like and what they actually like are wildly different. The average user seemed to engage more when we removed the burden of first interaction. They're clicking by mistake, trying to make the overlay go away!
- emidln 10y agoNo, they're clicking visually distinct, non-overlapping UX down the page.
- wott 10y agoThe number of times I have to click a bit everywhere at random in a panic because some shit autoplay sound or video started yelling and I can't figure which one it is and where it is :-[]
- emidln 10y agoPresumably you don't click on a button that says share and then click facebook, and then complete the share action in a panic. If you do, I love you and would love to find out how to induce your kind of panic in more people.