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Check out this article, http://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ http://www.thea
by digitaltrees 10y ago
Check out this article, http://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/ http://www.theatlantic.com/international/archive/2015/02/how...
It shows how the concept of diamond engagement rings were completely invented by a specific ad campaign; first in America and now expanding to the rest of the world.
They were specifically trying to create social pressure to buy the most expensive ring possible; to reinforce the impression that a diamond ring demonstrated wealth and ability to take care of a spouse; and even set the three months salary purchase price target most people reference.
If there's ever been a greater con so openly and deliberately imposed on society, I can't think of one off the top my head.
- deleted 10y ago[deleted]
- lqdc13 10y agoEveryone knows about it and yet everyone does it. It is like getting a luxury brand car or a watch or living in a certain part of town. All aren't practical. When social pressure is already there, you are asking the female partner to break the norm which can be tough.
- Fiahil 10y agoCome on, it's 2016, the female partner can take care of herself. Valiant knights are not needed anymore, she's slaying dragons too.
- delecti 10y agoIt's even worse than those. A luxury car will probably be high quality, and might have extra features not standard on more reasonably priced cars. Living in a certain part of town is probably safer. A fancy diamond is only expensive because people think it can be expensive.