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Why they do it? Easy. You are not the customer, the advertiser is. So as long as it is tolerable for a sufficient % of the audience, it is worth it. Case in po
by ziszis 10y ago
Why they do it? Easy. You are not the customer, the advertiser is. So as long as it is tolerable for a sufficient % of the audience, it is worth it.
Case in point, circumventing ad blockers. Audience explicitly doesn't want the ad experience, but Facebook wants to make more $. Facebook just announced a record quarter on desktop advertising fueled by successfully circumventing ad blockers.
https://techcrunch.com/2016/11/02/add-cash-plus/ https://techcrunch.com/2016/11/02/add-cash-plus/
- noir_lord 10y agoI wonder which adblockers they are successfully circumventing because with Ublock Origin out the box I've not seen any adverts for I forget how long.
- ziszis 10y agoAdBlock has commented on this and seems that there have been intermittent periods of no blocking: https://adblockplus.org/blog/ping-pong-with-facebook https://adblockplus.org/blog/ping-pong-with-facebook "While Facebook appears to have had the last word for now, this, friends, is a long game. That being said, a few other ad blockers have apparently found workarounds to Facebook’s latest circumvention."
- noir_lord 10y agoThat makes sense then.