I think to work a facebook ad can't be trying to directly see something. Providing a link to a game or a fan page or anything the person wants to do I think wou

I think to work a facebook ad can't be trying to directly see something. Providing a link to a game or a fan page or anything the person wants to do I think would be the way to succeed. I've seen figures before for a direct sell type campaign, they were horrible, the cpc was a lot higher than the usual long tail adwords stuff and the ctr was a lot lower. I think if nothing else brand advertisers and facebook app advertisers would keep them going, I can see how it would be cheaper continuing to shove something like coke in our faces on facebook than TV ads.