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Yikes, "Tronc". I assume "Tonic" was taken? Because that would be dramatically more sonorous, fit the same general pattern of drawing from "Tribune Online Conte
by didgeoridoo 10y ago
Yikes, "Tronc". I assume "Tonic" was taken? Because that would be dramatically more sonorous, fit the same general pattern of drawing from "Tribune Online Content", and additionally contain playful suggestions of "healing tonic" (heal the broken media) and "gin and tonic" (reporters drink like fish).
- arkitaip 10y agoI bet if Tronc the business had been successful, we would have praised Tronc the brand name as a bold and successful move.
- ghaff 10y agoA lot of money and time goes into naming products, logos, color schemes, etc. (Believe me, I know :-)) And I strongly suspect that, aside from exceptional cases in one direction or the other, very little makes much of a difference except at the margins. Of course, "at the margins" can still represent a lot of money but it's rarely what's going to make or break a product or company.
- karmel 10y agoI think tonic risks sounding too much like "toxic," though, giving the word an overall foreboding connotation... Or is that just for me?
- type0 10y agoPlonk would have been a better name.