When you talk about search, you have to talk about search keywords to put things in context. "How high do you rank on Google?" is a meaningless question, for in

When you talk about search, you have to talk about search keywords to put things in context. "How high do you rank on Google?" is a meaningless question, for instance. ProtonMail said they weren't ranking for "encrypted email" and "secure email" [1] for a year, not just "email". How many "much more popular" than ProtonMail "encrypted email" services do you know? And no, using StartTLS doesn't count. I'm talking about email services that have promoted themselves and in the media as encrypted or end-to-end encrypted email services, and would therefore get the ranking for those search queries. ProtonMail wasn't talking about ranking high for the word "email". Obviously that would be quite difficult to impossible for a year old company. [1] https://protonmail.com/blog/search-risk-google/ https://protonmail.com/blog/search-risk-google/