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I was learning anyway, but after a while I realized that the main ideas were very valuable, could help people get what they want (start new businesses, get a ra
by joshkaufman 17y ago
I was learning anyway, but after a while I realized that the main ideas were very valuable, could help people get what they want (start new businesses, get a raise, get promoted, etc.), and that people would be willing to pay for services that helped them get those things.
Starting a blog with a unique name helped the idea spread and allowed me to build an e-mail list. I also started offering coaching services via a free initial consultation - I talk with coaching prospects for an hour with no obligation, then set up an arrangement to meet regularly if we were a good fit. Coaching alone allowed me to quit my day job.
The e-mail list made it easier to test various ways to serve people who found it interesting enough to sign up. The 12-week course tested very well, so I spend ~3 months developing it. Initial signups brought in enough money to pay off all business startup expenses (computers, cameras, software, etc) and pay off all family debts. Everything the business brings in from now on is 90%+ profit, which is a good feeling.
If you can find an intersection between what you like to learn about and knowledge people will be willing to pay you for, you'll be set for life. All you need to do is focus on putting your knowledge into some form people will pay for, then ensure prospective customers find it.