Facebook seems to overwhelmingly treat their users as just "metrics" instead of individuals. Their short term revenue has been supported by: a) Small business

Facebook seems to overwhelmingly treat their users as just "metrics" instead of individuals. Their short term revenue has been supported by: a) Small businesses - like this story mentions - buying into an ad platform that performs on the low end of AdSense. b) CPA scammers pumping rebill offers and breaking through FaceBooks meager ad-clearance department to get anything they can on there. c) Sketchy fly-by-night dating sites & apps that take advantage of lonely hearts. d) 25 - 35% of the ads are simply facebook app makers, who in turn sell users "credits" in a model more akin to selling addictive narcotics to addicts than anything else. That's all bad enough, but the complete disregard for user privacy through their continued "opt-out" policy is out of control. Through each update of Facebook we've seen bolder and bolder violations of user data , and I think that will ultimately be Facebook's undoing once people recognize just how much your typical advertiser can uncover with your profile. References: Zynga - http://www.businessinsider.com/gossip-2009-11 http://www.businessinsider.com/gossip-2009-11 Zoosk - http://manybodytheory.com/777/ive-spent-over-5-million-dollars-on-facebook-and-all-i-have-is-this-t-shirt/ http://manybodytheory.com/777/ive-spent-over-5-million-dolla...