My recollection is that Max Levchin presented his vision for Slide under these exact terms about two years ago. Interestingly enough, Lance Tokuda, who had laun

My recollection is that Max Levchin presented his vision for Slide under these exact terms about two years ago. Interestingly enough, Lance Tokuda, who had launched RockYou with an analog vision, publicly buried the potential for brand advertisement last summer (in comparison with virtual goods). I imagine it's a reflection of the time it takes to ramp up sales accounts with large consumer products corporations. There also was some great data on the wide disconnect between attention market share and ad spend market share of the net in the last Meeker report: http://www.readwriteweb.com/archives/mary_meekers_internet_trends_presentation_2009.php http://www.readwriteweb.com/archives/mary_meekers_internet_t...