2 ms·
It's a good point, but we're all unique, so we all might be part of the "easily categorizable subset of the Long Tail". Take the most average guy you know, and
by fizx 17y ago
It's a good point, but we're all unique, so we all might be part of the "easily categorizable subset of the Long Tail".
Take the most average guy you know, and he still has unique qualities, and lives in a targetable location. Add any hobby or interest, and now he's part of some long tail group.
- stcredzero 17y agoPerhaps "easily categorizable" is the wrong way to put it. I suspect that there are lots of long tail demographics that are online, but still exceedingly hard to reach or market to unless you are an insider. In terms of groups that I am a part of, Facebook doesn't broaden my reach. It only acts as an address book. If Facebook advertising could effectively give access to a lot of insider's address books, I'm still not home free. I still have to figure out a message that will reach everyone without coming across intrusively.