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I've been thinking this for years, glad someone articulated it. 1) Facebook's demographics suck. The people on there the most are broke college kids and younge
by krschultz 17y ago
I've been thinking this for years, glad someone articulated it.
1) Facebook's demographics suck. The people on there the most are broke college kids and younger. Sure older people check the site, but your average college kid is on all day - because they don't work.
2) When people look at an ad on Google, they are looking for something and the ad might be the answer. When I'm looking for something on Facebook, it is a picture/event/person/comment, the ads will never be what I'm looking for.
The one area I disagree is that I'm not sure a FB+1 will be able to undercut FB on price alone. If FB goes with a freemium model where only the people with 500+ picture and 200+ friends have to pay and businesses with fan pages have to pay, the "regular" users will probably stick around and keep FB the leader because of the network effect. The resulting revenue wouldn't match their valuation at all but it would probably keep them profitable.
- kmavm 17y ago"I've been thinking this for years, ... The people on there the most are broke college kids and younger." Years are funny that way: things tend to change as they pass. Facebook has 400 million active users, where "active" means the account has been used in the last 30 days. 200 million of them have logged in in the last 24 hours. http://www.facebook.com/press/info.php?statistics http://www.facebook.com/press/info.php?statistics To put those numbers in perspective, the Internet itself has about 1.67 billion users. Even assuming, for the sake of argument, that many of those daily active users are duplicate or fake, for facebook's demographics to suck, the Internet's demographics must suck. (Disclaimer: I work for facebook.)