The current title ("How to manipulate people with font type") relays two pieces of information about the article: that it is about fonts, and that it is about p

The current title ("How to manipulate people with font type") relays two pieces of information about the article: that it is about fonts, and that it is about psychology (manipulation of people). The original article title does neither, at least to one who has not yet read the article--it could be about those inspirational posters, for all I know. Though perhaps the title changed between our comments? I cannot tell.