One piece of advice I've had with Synctus is that the best person to sell a product initially is the expert (in my case: me). The advantages are: - I can unde

One piece of advice I've had with Synctus is that the best person to sell a product initially is the expert (in my case: me). The advantages are: - I can understand the situation my customers are in because of years of previous experience with them - I know the product inside out (as I made it!) - I know about all the alternative solutions and all the pros and cons of them - From a customer's point of view, I am the one they are best off speaking to Salespeople will of course learn some of this this, but ultimately they cannot match me. So I am learning sales (and there is a lot to learn!), rather than trying to get a salesperson to learn my product (I've tried this and haven't been convinced - technical products are hard to understand). I would say that this applies for an early stage startup like me. Obviously this cannot scale, so at some point having salespeople would become necessary. I'm not sure how this applies to you because of the territorial aspect - but I do believe that you'll be at a disadvantage if you are unable to sell your product yourself.