This is not a decent answer to your question, but maybe something can be learned from the analysis company's website. I guess they're pretty unlikely to give u

This is not a decent answer to your question, but maybe something can be learned from the analysis company's website. I guess they're pretty unlikely to give us much detail about their analysis models, secret sauce, proprietary approach, etc, but maybe there's something mildly interesting here: https://cambridgeanalytica.org/datamodels https://cambridgeanalytica.org/datamodels Cambridge Analytica claims to have a database of over 220 million Americans.