Sure, that's something you have to account for as well (they're not equally biased). That said, you'd be surprised how well media organizations can bend hard f

Sure, that's something you have to account for as well (they're not equally biased). That said, you'd be surprised how well media organizations can bend hard facts (and so-called 'experts') to match their opinions. People who've worked in quantitative market research will tell you that you can find pretty much any pattern you want in any data if you present it (and label it) carefully. Just because they've put in extra work to get an 'expert' and did some research doesn't mean that they're unbiased; it just gives you extra confidence - But you still have to fact-check yourself.