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"Actual journalism" Buzzfeed articles are of surprisingly great quality. They fund that quality through clickbait, which is their primary monetization strategy
by Nadya 10y ago
"Actual journalism" Buzzfeed articles are of surprisingly great quality. They fund that quality through clickbait, which is their primary monetization strategy if I recall correctly.
It does make the right hand difficult to believe when the left hand is off being silly - but I'm actually impressed by the level of works produced by their journalism department.
- madenine 10y agoTheir monetezation strategy is advertorial content posts. People are so used to clickbait as a way to get impressions and clicks from display ads that many don't realize there isn't a single 'traditional' display ad on BuzzFeed's entire site. They make their money by charging for references to 'advertisers' products and services throughout BuzzFeed content - something they do really well. Doesn't come cheap either - big cash outlays iirc.