3 ms·
Buzzfeed lately has been trying to 'outgrow' their reputation as clickbait, and actually do traditional investigative reporting. With moderate success. I agree
by ktRolster 10y ago
Buzzfeed lately has been trying to 'outgrow' their reputation as clickbait, and actually do traditional investigative reporting. With moderate success.
I agree with you though, it's hard to take them seriously.
- Nadya 10y ago"Actual journalism" Buzzfeed articles are of surprisingly great quality. They fund that quality through clickbait, which is their primary monetization strategy if I recall correctly. It does make the right hand difficult to believe when the left hand is off being silly - but I'm actually impressed by the level of works produced by their journalism department.
- madenine 10y agoTheir monetezation strategy is advertorial content posts. People are so used to clickbait as a way to get impressions and clicks from display ads that many don't realize there isn't a single 'traditional' display ad on BuzzFeed's entire site. They make their money by charging for references to 'advertisers' products and services throughout BuzzFeed content - something they do really well. Doesn't come cheap either - big cash outlays iirc.