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That, or a public reaction to their product (ie, clickbait fatigue - Facebook gets really good at local optimization for the most engaging news posts but create
by ThrustVectoring 10y ago
That, or a public reaction to their product (ie, clickbait fatigue - Facebook gets really good at local optimization for the most engaging news posts but creates a news feed that convinces people that Facebook as a whole isn't worthwhile).
It basically needs to be serious enough to overwhelm the internal incentives of maximizing key performance indicators.
- ethbro 10y agoI think there's the global maximum vs local maxima argument in favor of doing something too. Why do people ultimately spend time on Facebook? I would say they don't do so because of micro-optimized KPI targeting: they do so because they feel time on Facebook is valuable and makes them happy. If Facebook can't deliver increases in that, then optimizations only take them so far.
- ThrustVectoring 10y agoYup. There's definitely some Goodhart's Law going on here as well. Micro-optimized KPI targeting is an inexact measure of feeling like ones time on Facebook is valuable.