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What is a daily active user? If I visit a news site with a "share on facebook" widget which uses a facebook endpoint to get my facebook identity, am I an activ
by throwawayReply 10y ago
What is a daily active user?
If I visit a news site with a "share on facebook" widget which uses a facebook endpoint to get my facebook identity, am I an active facebook user?
If I have the mobile app installed which runs in the background getting notifications I never read, am I an active facebook user?
- spullara 10y agoNo. They are very conservative with their numbers. A Facebook user visits the website or the mobile app to count.
- jcoffland 10y agoHow do you know this? Can you back it up?
- deleted 10y ago[deleted]
- smallnamespace 10y agohttp://www.adweek.com/socialtimes/monthly-active-users-definition-revised/629624 http://www.adweek.com/socialtimes/monthly-active-users-defin... "We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement."
- jcoffland 10y agoThat says nothing about FB erring on the side of conservativism.
- smallnamespace 10y agoFrom the the link: 'The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications.' That's exactly what is under discussion: whether FB conservatively excludes 3rd-party widgets and such when counting activity. They started being more conservative late last year.