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I completely agree. Apple lost almost nothing (1 phone) and got millions of dollars in free PR. My understanding is this was covered on a variety of comedy show
by jsz0 17y ago
I completely agree. Apple lost almost nothing (1 phone) and got millions of dollars in free PR. My understanding is this was covered on a variety of comedy shows, all the morning shows, all over the Internet from tech sites to mainstream news sites. All over the world. They should give Mr. Powell a bonus. He actually managed to eclipse Apple's normal media hype frenzy with what is, basically, a very positive story. (there's going to be a new iPhone and it's so amazingly great people are trying to steal it before we can even release it! In 2 months you can buy one too!)
- app 17y agoBut what did they lose in sales to people who are now holding out for a 4G? Thats the primary reason Apple is so secrative. I also very much doubt this story eclipsed a normal Apple media buy in terms of exposure.
- cakesy 17y agoExactly, someone who gets it. Apple may have lost millions of dollars because of this release. It is so hard tell the loss due to this. It certainly makes Apple security methods seem inept. Leaks are something Apple control very precisely, this is a huge slap in the face to they way they normally do things. I could not believe it if this guy was not fired. It would appear to be a huge slackening of Apples usual style.