I wonder what went wrong. Sounded like a pretty good concept overall. My guess is underestimating the volume of returns and generally margins in clothing retail

I wonder what went wrong. Sounded like a pretty good concept overall. My guess is underestimating the volume of returns and generally margins in clothing retail. Possibly combined with a growth strategy that was too aggressive? Amoruso and her previous work/network/following makes up a good bit of the value of the company imo...could she just start anew with a smaller/more niche shop? Also curious...how would one go about buying the brandname/website etc. from this company once it's in bankruptcy (assets will be sold eventually, right)?