> this isn't like a startup where people are trying to strike it rich by exploring a whole new greenfield Most of the startups I hear about aren't doing that e

> this isn't like a startup where people are trying to strike it rich by exploring a whole new greenfield Most of the startups I hear about aren't doing that either. The vast majority are slight variations on a theme where most of the supposed novelty is in the marketing — just like Nasty Gal.