That and the company had a fairly provocative name, and targetted young women (read: teens) thus it was tailor made for family values controversy. Also, the fe

That and the company had a fairly provocative name, and targetted young women (read: teens) thus it was tailor made for family values controversy. Also, the female founder is an author who heavily markets her book on business techniques and has publishers who are dedicated to calling newspapers and getting her name in them. All press is good press after all.