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> They need to do more than get rid of the higher up executives. Adam Bain built Twitter's ad business from scratch to a respectable ARPU on a product that man
by nikcub 10y ago
> They need to do more than get rid of the higher up executives.
Adam Bain built Twitter's ad business from scratch to a respectable ARPU on a product that many thought was not conducive to it. It's arguably one of the only achievements at Twitter since the original concept was born.
He is the fall guy for flattening revenue while user growth and product remain stagnant, while other execs increase their own spending by $1.5B a year and make zero improvement to either of these metrics.
They are the ones who need to go - that they're not being held accountable is bad.
- intoverflow2 10y agoI was thinking the same, the increase in ads is the only thing I've actually notice change in Twitter in the last several years. So even if 200 people worked on that it doesn't explain what the other few thousand are doing.
- perseusprime11 10y agoWith excessive focus on ads, he was also responsible for a weaker product and also a weaker platform for developers. Can someone who worked at Twitter chime in?
- aioprisan 10y agoTwitter was always a weak platform for developers and I don't think ads had anything to do with the many developer-unfriendly decisions that Twitter has taken over the years.
- perseusprime11 10y agoWell, your engineering team can either focus on optimizing the platform for ads and doing integrations with third parties or focus on building a great product.
- baccheion 10y agoI'm not saying anything about Adam Bain or anyone else, as I'm not clear on who specifically is good or bad. What I am saying is that Twitter's senior management is poor and needs to be replaced.