For me it's more about my online behavior than my data. I don't want YouTube to tell my Facebook friends what I've been watching. I don't want Amazon to adverti

For me it's more about my online behavior than my data. I don't want YouTube to tell my Facebook friends what I've been watching. I don't want Amazon to advertise with my profile picture because I bought a book my girlfriend might be interested in. That's where this is going and why I canceled my account.