I agree with you regarding the business perspective. I don't think the efficiency of his campaign is directly applicable, more I would say his ability to seize

I agree with you regarding the business perspective. I don't think the efficiency of his campaign is directly applicable, more I would say his ability to seize an advantage (the media's strong dislike of him) where others would not have even known there was an advantage to be had is the real takeaway. A crucial skill for negotiating.