I agree with that myself. It's not an endorsement of the future. What I think however is that we have to consider what it means to interact with the "real worl

I agree with that myself. It's not an endorsement of the future. What I think however is that we have to consider what it means to interact with the "real world". If we filter out advertisements through augmented reality, will it get us closer to the real world? If we can remove visual clutter, noise pollution, will the people without glasses be bombarded with spam they can't filter out? Moreover, will the world become more real by knowing things about the meat on your plate that you currently can ignore? Will we be able to effort not knowing things?