Free shipping seemed to be a necessary evil to get people shopping online. First free shipping and then same-day delivery got people past all of their mental ha

Free shipping seemed to be a necessary evil to get people shopping online. First free shipping and then same-day delivery got people past all of their mental hangups of online shopping. Now with more small businesses entering ecomm, there will probably be more consumer flexibility on shipping costs. But to get people in the door, it was necessary.