Interesting. I'm not sure I entirely agree. I think there are different kinds of "cool". Music goes through phases, and for a while grunge is cool, and then af

Interesting. I'm not sure I entirely agree. I think there are different kinds of "cool". Music goes through phases, and for a while grunge is cool, and then after a while it becomes uncool (mostly because the popularity attracts dozens of second rate copycats and the airwaves become saturated). The same thing could happen to apple; maybe all the copycats will dilute the appeal of its products and fatigue will set in for everything Apple. But there's another kind of "cool" that can last a lot longer. Think BMW or Mercedes. Not for everybody, but they've owned a lot of the upmarket segment for a long time, and the very fact that they're not for everybody probably helps keep the copycats and saturation away. Maybe the fact that Apple isn't trying to be everything to everybody will help their longevity...