Both social and traditional news media are structured to cash in on unique/improbable/dramatic events automatically. Look forward to a surge of retrospectives

Both social and traditional news media are structured to cash in on unique/improbable/dramatic events automatically. Look forward to a surge of retrospectives from all sides competing for attention that is monetized through ad spend. As far as the advertisers? The ad buyers will be able to funnel outraged/ecstatic dollars into various foundations and funds. The various big brands will most likely begin shipping "feel good, come together" style ads that ostensibly encourage "healing" while simultaneously improving brand perception/equity that drives sales. The small fries are the bookies, the forex traders, and the merch hawkers.