Yes, and this is a good thing. It is better than what we do, informally. We all use models (of some sort) when we process information; e.g. I discount certain

Yes, and this is a good thing. It is better than what we do, informally. We all use models (of some sort) when we process information; e.g. I discount certain publications and value others. But few people actually make their models explicit and ask others to critique them. Making a model public and explicit is a great first step. Building more models on top is a good thing, not a bad thing.