> Figure out how much folks would be willing to pay for a solution to the problem. I agree with other people about being smug. There are certain types of busin

> Figure out how much folks would be willing to pay for a solution to the problem. I agree with other people about being smug. There are certain types of business where the business model is not obvious at least in the beginning, but you know that there's some value that you can potentially monetize. In these cases, would you be smug like that and just give up trying and work on obvious ideas? Or would you try? It's not everyone's cup of tea, but I totally respect anyone who does that. A lot of world-changing companies were born that way. Including Google and Facebook.