Yeah. We're now collecting your data (DNA) to resell it in the future. The storage and processing power are really cheap and will become even cheaper, while dem

Yeah. We're now collecting your data (DNA) to resell it in the future. The storage and processing power are really cheap and will become even cheaper, while demand for a DNA information in digital form will rise. Add to this the launch fast and evolve mantra, plus being backed by google's money and (probably) technology and you got a very promising business. Data is money. There is why facebook is still alive.