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Business newbie here. How relevant is that to B2C? If my saas-like product is simple and relatively cheap, is it worth spending so much effort into sales instea
by napsterbr 10y ago
Business newbie here. How relevant is that to B2C? If my saas-like product is simple and relatively cheap, is it worth spending so much effort into sales instead of, say, marketing? Got any interesting resources?
I can't get my head around how sales could work efficiently with B2Cs in general.
- hnhg 10y agoMarketing is the top of the funnel. He's not talking about a hard sales function but actually the process from attracting someone to closing the sale (e.g. clicking 'buy').
- bjelkeman-again 10y agoMarketing leads to sales. If your marketing doesn't convert viewers of your marketing effort to buyers then you have nothing. For consumer products, look at how competitors do it. What looks like it is successful? Try it. Put proper metrics and A/B testing on everything you try.