It is pointless to build something when there is no market for it. You can see this, as you call it, hectoring as a market generation. If the market is ready, a

It is pointless to build something when there is no market for it. You can see this, as you call it, hectoring as a market generation. If the market is ready, a product will emerge for it. This process is also made more difficult by arrogant people like you who out of their ignorance or self interest actively work against it. Let me explain: saying put your money where your mouth is and build something that can win in the market is considerably arrogant position as it states that an argument is simply wrong just because current market will probably not sustain it. But it will not sustain it because the market is not informed enough and it is very difficult to campaign against actors with huge resources on the sea of ignorance. Besides, I am simple observer, not a one I was describing. But I am becoming to believe more and more that the basic infrastructure were are using must be open to reclaim the lost trust within the society.