The future is still no “ad revenue”, at least in the traditional sense. They clearly sell rights for prominent placement of products in TV shows that have no c

The future is still no “ad revenue”, at least in the traditional sense. They clearly sell rights for prominent placement of products in TV shows that have no commercials. It’s kind of funny sometimes (e.g. in The Punisher there was an interview scene with a prominently placed can of “Country Time” lemonade, and the thing magically rotated each time the camera moved so the full logo on the can was always visible). And this is fine; it’s silly but it doesn’t detract from the enjoyment of the show. Conversely, the aggressive nature of traditional commercials has been destroying regular TV. The commercials themselves are stupid of course but networks behave obnoxiously and desperately too. I recently decided to watch an old Star Trek: TNG episode (where I definitely remember how the episode went) and they did some serious editing to jam in as many commercials as they could! They honestly damaged the story line: at times, characters would directly refer to something that I know was in the original cut of the episode but omitted from the oh-god-make-more-room-for-commercials version. Hey, networks: when you start removing plot elements or making obvious edits that even break the background music, you are being desperate. When your ad for the next show is now taking up like 1/6 of my television screen and never goes away, you are being desperate. Don’t CRANK up the volume during commercials and make them go on and on and on for many, many minutes. And don’t disrespect the hundreds of people who work on TV shows by making it impossible to read credits.