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Also, since it's radio (vs print or video), they can capture the driving to work market, which is gigantic in the United States (the US Census [1] has it at 85.

Also, since it's radio (vs print or video), they can capture the driving to work market, which is gigantic in the United States (the US Census [1] has it at 85.8 million). The others would largely require your undivided attention. [1] http://blogs.census.gov/2015/08/13/majority-of-americans-drive-to-work-but-less-so-for-urban-millennials/ http://blogs.census.gov/2015/08/13/majority-of-americans-dri...

knz 10y ago
Good point. https://en.wikipedia.org/wiki/List_of_most-listened-to_radio_programs https://en.wikipedia.org/wiki/List_of_most-listened-to_radio... reflects how significant that it. 1. All Things Considered - 13M weekly listeners 3. Morning Edition - 13M 6. Marketplace - 9M