> People want a 2 way relationship with entertainers. They want to like, snap and follow. As technology makers we should take action and build escuche for that.

> People want a 2 way relationship with entertainers. They want to like, snap and follow. As technology makers we should take action and build escuche for that. I don't think your average viewer really cares that much about social media interaction when it comes down to it. No one is not going to watch Stranger Things on Netflix because they couldn't snapchat with the show's creators. People just want to easily access content on their own time (on-demand, on their devices) and without a lot of intrusive interruptions (ads). Netflix, Youtube, etc are successful because they achieve both of these, not because they are creating "2-way relationships with entertainers".