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Counterpoint: the classical POV is that you start with a niche and worry about crossing the chasm later (and they require very different marketing strategies et
by kriro 10y ago
Counterpoint: the classical POV is that you start with a niche and worry about crossing the chasm later (and they require very different marketing strategies etc.). I'd argue Tesla is a modern example of executing that overall strategy from the getgo.
- Cthulhu_ 10y agoTesla is / was only a half-niche though, cars are a strong and established market. They also had the (huge) benefit that their customers got tax breaks and subsidies because their cars are emission-free, dropping their effective price.