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Crossing the Chasm, Geoffrey Moore, might have been on that list. It's more marketing than startup focused.
by CalChris 10y ago
Crossing the Chasm, Geoffrey Moore, might have been on that list. It's more marketing than startup focused.
- hon08 10y agoAgreed! Crossing the Chasm provides great clarity in introducing the reader to a very specific situation. For small start-up technology firms eyeing their first steps to full scale commercialization advises in this book are ideal.
- costaricann 10y agoOrdered just now ! After reading this post. Thanks