Let me turn this on its head. The industry is building games for what market research tells it is wanted by people who play their games. The claim is that par

Let me turn this on its head. The industry is building games for what market research tells it is wanted by people who play their games. The claim is that part of the market is not being targeted, and this is a group of women who do not define themselves as gamers, nor are they interested in gaming. It is quite possible that there is no unserved market.