I think your approach, limiting implementation to the portion of the market where there is political will, is highly likely to bias results into producing a mea

I think your approach, limiting implementation to the portion of the market where there is political will, is highly likely to bias results into producing a meaningless outcome. Scary labels on some things and not others really do scare people. That strikes me as poor experimental design, likely to show that if you put scary packaging on some products then fewer people will buy them. I'm pretty sure we know that one already. You're right. I don't believe that engaging with the concerns of anti-GMO activists is a productive course of action. I don't think being sympathetic and a good listener here will be any more helpful than being nice to antivaxxers has been. I think you cannot reason people out of a position rooted in fear. It's very possible that scientists are as bad at handling systemic risks as you say. You very well may be right. However, in this case those systemic risks must be weighed against the other systemic risks we face without GMOs. We are not in a situation where there is a risk-free option on the table, and we do public policy a grave disservice by pretending otherwise for political expediency.